Building an Engaged Community Using Facebook Live According to Social Media Examiner, "There is one way to crack the Facebook algorithm: Facebook Live!" With over 2 billion monthly active users, there are endless possibilities to find potential clients, customers, or community members willing and ready to engage with your brand. But how do you reach them and turn them into loyal brand ambassadors? Bridgette and Renee will teach you: -Best practices in live video including -Technical tools -Set design -Promotional tips -Follow up techniques -Information on chat-bots -How to properly place ads on Facebook – beyond boosting Speaker Bios: Bridgette Duplantis is the co-founder of iConnect Influencer Management, LLC, a company dedicated to connecting brands with influencers to amplify brand messaging by engaging influencers’ audiences. Since 2010, she has grown the iConnect Influencer network to over 4,000 of the most respected, trafficked and sought-after influencers in the lifestyle, food, travel and parenting niches. iConnect has been an integral part in developing and executing influencer management campaigns for brands such as Pampers, Old Spice, Aflac, Cascade, Kalahari Resorts, Dreft and Buddig to name a few. Bridgette also owns the lifestyle blog, ExperimentalMommy.com which was selected as one of the Top 50 Parenting Blogs by Cision. Along with her husband, she resides in Metairie with her two daughters. Renee Bigner has spent that last 10 years involved in social media. Her blog, What Mommies Need, was created in 2008 as a way to share her parenting tips, recipes, and product reviews. She joined the iConnect Influencer Management Team in 2009 as a campaign coordinator researching, organizing and communicating with influencers in the parenting niche. Renee has a Bachelor of Science in Microbiology from Louisiana State University, and enjoys applying her analysis skills to researching best practices for social media and influencer outreach.