Thursday, Jan 17, 11:30 AM-1 PM

Making It All Work: Marketing & Communications Strategies At The National WWII Museum

Gordon Biersch Brewery Restaurant

Jonah Langenbeck, VP/CMO at The National WWII Museum, will walk through a brief history of The National WWII Museum, what’s coming next, and how research-driven paid, owned, and earned marketing & communications strategies have driven transformative growth at America’s WWII museum. Topics covered will include turning qualitative & quantitative research insights into actionable strategy, the continued relevance of traditional media in a digital world, and effective execution of multiple strategic campaigns. BioJonah Langenbeck is a designer, marketer, and maker living in New Orleans. Over the last 20 years, he has helped organizations big and small grow revenue, fulfill mission, and cultivate engaged, passionate communities through branded visual communications. His daily practice is rooted in the metafield of marketing and communications incorporating elements of strategic management, marketing strategy, creative, communications, project management, data, and analytics. He is currently Vice President and Chief Marketing Officer at The National WWII Museum where over the last decade he has helped drive transformative growth through effective media strategies. When he’s not at the Museum he can be found exploring the world with his family, drinking coffee at one of New Orleans’ many fine cafes, or reading a book on a park bench.