Join us down in NOLA for a My Black Is Beautiful Pop-Up Experience like no other! We’re celebrating #AllBlackAllBeauty with the launch of our NEW GOLDEN MILK Collection! Our FREE #AllBlackAllBeauty pop-up is a part-retail, part-art installation destination you don’t want to miss! Insta-worthy photo-ops Limited-edition giveaways and custom artist collaborations Sweet treats and experiences inspired by our GOLDEN MILK collection ingredients (turmeric, coconut oil, honey…and more!) FREE shipping offers for the GOLDEN MILK haircare collection available exclusively at Sally Beauty! FRIDAY, JULY 5TH: 12PM - 4PM FRIDAY, JULY 5TH: 5PM - 7PM #AllBlackAllBeauty HAPPY HOUR Mix & Mingle with some of #EsssenceFest finest SATURDAY, JULY 6TH: 10AM - 4PM SUNDAY, JULY 7TH: 12PM - 7PM Adjacent to our #AllBlackAllBeauty Pop-Up Experience is the Auction House Market food hall, a sleekly-designed, multi-vendor food hall with ten chef-driven concepts. Guests can sip on coffee or a cocktail and enjoy breakfast or lunch before heading right next door to our My Black Is Beautiful Pop-Up! FOLLOW US ON SOCIAL @MBIB FOR UPDATES AND SPECIAL ANNOUNCEMENTS! #AllBlackAllBeauty #MBIB #MyBlackIsBeautiful IMPORTANT INFORMATION: #AllBlackAllBeauty Happy Hour is a 21+ Event (I.D. Required). Entry is on a first-come, first served basis. RSVP does not guarantee entry. RSVP does not guarantee entry to the pop-up. Giveaways *while supplies last