All business is risk vs. reward, and the financial planning process will help you assess both. Having a financial plan will not only help guide business development decisions and monitor results, but it will also help you match your business concept with personal income goals. In addition, the financial plan can be used as a budget and can be compared to actual results in the future. In this webinar you will learn how to build your financial model, and how to understand financial statements, including an income statement, cash flow statement and balance sheet.