Ben and Jerry’s Ice Cream teamed up with the Queen of Bounce, Big Freedia for a day of music, food, and free ice cream at the Republic NOLA event space Saturday (July 6, 2019) during the Essence Festival in New Orleans.
Ben and Jerry’s announced a new partnership with Freedia with the promotional flavor “Big Freedia’s Bouncing Beignets Ice Cream” during a benefit for local non-profits including No Kid Hungry LA, Liberty’s Kitchen, and Upturn Arts.
Attendees got an exclusive first listen of new Big Freedia track, ChasingRainbows. The Queen Diva was on hand to dance and tell her story about her life in New Orleans. If you missed the event, we’ve got some bad news: Ben & Jerry’s says Bouncing Beignets was available exclusively at the partnership launch party.